Adhering to industry standards and ethics is important to building successful relationships with clients. The National Association of College Admission Counselors has comprehensive standards for its members.
In its Statement of Principles of Good Practice, NACAC outlines the following core values:
Professionalism We believe our work in counseling, admission and enrollment management is professional only to the extent that we subscribe to and practice ethical behavior, as stated in our Member Conventions. We are responsible for the integrity of our actions and, insofar as we can affect them, the actions of our member institutions and organizations.
Collaboration We believe the effectiveness of our profession, college counseling, admission and enrollment management is enhanced when we work together to promote and protect students and their best interests.
Trust We believe our profession, college counseling, admission and enrollment management is based upon trust, mutual respect and honesty, with one another and with students.
Education We believe in and are committed to educating students, their families, the public, fellow education professionals, and ourselves about the transition to and within postsecondary education.
Fairness and Equity We believe our members have a responsibility to treat one another and students in a fundamentally fair and equitable manner.
Social Responsibility We believe we have a duty to serve students responsibly, by safeguarding their rights and their access to and within postsecondary education.
When we work together you can be assured of a confidential relationship where integrity and honesty drive our work.